Library Catalogue
Consumer behaviour and promotional strategies
Ramaeshwaran B
Consumer behaviour and promotional strategies - New Delhi Serials Publicatons 2011 - 261p xi
Contents:
1. Introduction.
2. Review of literature.
3. Automobile industry-An overview.
4. Consumer behaviour and promotional strategies in the small car market.
5. Findings, conclusions and recommendations.
Bibliography.
Interview schedule.
9788183874403
1. Consumer Protection - Behaviour
343.071 RAM
Consumer behaviour and promotional strategies - New Delhi Serials Publicatons 2011 - 261p xi
Contents:
1. Introduction.
2. Review of literature.
3. Automobile industry-An overview.
4. Consumer behaviour and promotional strategies in the small car market.
5. Findings, conclusions and recommendations.
Bibliography.
Interview schedule.
9788183874403
1. Consumer Protection - Behaviour
343.071 RAM