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Consumer behaviour and promotional strategies

By: Contributor(s):
Publication details: New Delhi Serials Publicatons 2011Description: 261p xiISBN:
  • 9788183874403
Subject(s): DDC classification:
  • 343.071 RAM
Contents:
Contents: 1. Introduction. 2. Review of literature. 3. Automobile industry-An overview. 4. Consumer behaviour and promotional strategies in the small car market. 5. Findings, conclusions and recommendations. Bibliography. Interview schedule.
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BOOKs . Library Compactors 343.071 RAM (Browse shelf(Opens below)) Available 26812

Contents:
1. Introduction.
2. Review of literature.
3. Automobile industry-An overview.
4. Consumer behaviour and promotional strategies in the small car market.
5. Findings, conclusions and recommendations.
Bibliography.
Interview schedule.