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Goel, Rupesh.

Managing customer satisfaction in the corporate hospitals / Rupesh Goel. - New Delhi : Serials Publications, 2011. - viii, 226 p. : ill. ; 22 cm.

Includes bibliographical references (p. [205]-217).

Contents:
Preface.
1. Introduction.
2. Literature survey.
3. Research methodology.
4. Customer relationship analysis.
5. Summary and conclusions.
Bibliography.
Appendices.

Study conducted at corporate hospitals in Delhi.

ISBN: 9788183874489

Source: Library of Congress -- New Delhi Overseas Office

LCCN: 2010317935

Subjects--Topical Terms:
Specialty hospitals--Marketing.--India--Delhi
Hospital care--India--Delhi.
Consumer satisfaction--India--Delhi.
Relationship marketing--India--Delhi.

LC Class. No.: RA965.6 / .G64 2011

Dewey Class. No.: 362.10954 GOE