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East Robert

Consumer behaviour : Applications in marketing - New Delhi Sage Publications 2009 - 334p ix

Table of contents
PART ONE: INTRODUCTION;
Ideas and Explanations in Consumer Research;
PART TWO: CONSUMPTION PATTERNS;
Customer Loyalty;
Brand Knowledge, Brand Equity and Brand Extension;
Stationary Markets;
Market Dynamics;
PART THREE: EXPLAINING DECISON-MAKING;
Predicting and Explaining Behaviour;
Information Processing and Decision-Making;
Consumer Satisfaction and Quality;
PART FOUR: MARKET RESPONSE;
Consumer Response to Price and Sales Promotions;
The Retail Context;
Word-of-Mouth Influence;
The Response to Advertising

ISBN: 9781412934312

Subjects--Topical Terms:
1. Consumer Law

Dewey Class. No.: 343.071000 / EAS