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Consumer behaviour : Applications in marketing

By: Contributor(s): Publication details: New Delhi Sage Publications 2009Description: 334p ixISBN:
  • 9781412934312
Subject(s): DDC classification:
  • 343.071000 EAS
Contents:
Table of contents PART ONE: INTRODUCTION; Ideas and Explanations in Consumer Research; PART TWO: CONSUMPTION PATTERNS; Customer Loyalty; Brand Knowledge, Brand Equity and Brand Extension; Stationary Markets; Market Dynamics; PART THREE: EXPLAINING DECISON-MAKING; Predicting and Explaining Behaviour; Information Processing and Decision-Making; Consumer Satisfaction and Quality; PART FOUR: MARKET RESPONSE; Consumer Response to Price and Sales Promotions; The Retail Context; Word-of-Mouth Influence; The Response to Advertising
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BOOKs . Consumer Law Section 343.071 EAS (Browse shelf(Opens below)) Available 29136

Table of contents
PART ONE: INTRODUCTION;
Ideas and Explanations in Consumer Research;
PART TWO: CONSUMPTION PATTERNS;
Customer Loyalty;
Brand Knowledge, Brand Equity and Brand Extension;
Stationary Markets;
Market Dynamics;
PART THREE: EXPLAINING DECISON-MAKING;
Predicting and Explaining Behaviour;
Information Processing and Decision-Making;
Consumer Satisfaction and Quality;
PART FOUR: MARKET RESPONSE;
Consumer Response to Price and Sales Promotions;
The Retail Context;
Word-of-Mouth Influence;
The Response to Advertising