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Gupta R C

Consumer behaviour - New Delhi Alfa Publications 2011 - 284p v

Contents:
Preface;
1 Introduction to Consumer Behaviour;
2 Decision-Making and Purchasing Behaviour;
3 Attitude Psychology;
4 Change in consumer Behaviour;
5 Motivation to Consumer;
6 Effects of Public Image;
7 Principles of Consumer Perception;
8 Consumer Models;
9 Reference Group and Cultural Behaviour;
10 Role of Family;
11 Attitude Formation and Behaviour;
12 Marketing Research for Consumers;
Index

ISBN: 9789380937397

Subjects--Topical Terms:
1. Consumer Law

Dewey Class. No.: 343.071000 / GUP