Consumer behaviour

By:

Gupta R C

Contributor(s):

Jain T C

Publication details: New Delhi Alfa Publications 2011Description: 284p vISBN:

9789380937397

Subject(s):

1. Consumer Law

DDC classification:

343.071000 GUP

Contents:

Contents: Preface; 1 Introduction to Consumer Behaviour; 2 Decision-Making and Purchasing Behaviour; 3 Attitude Psychology; 4 Change in consumer Behaviour; 5 Motivation to Consumer; 6 Effects of Public Image; 7 Principles of Consumer Perception; 8 Consumer Models; 9 Reference Group and Cultural Behaviour; 10 Role of Family; 11 Attitude Formation and Behaviour; 12 Marketing Research for Consumers; Index

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Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 GUP (Browse shelf(Opens below))	Available	29184

Contents:
Preface;
1 Introduction to Consumer Behaviour;
2 Decision-Making and Purchasing Behaviour;
3 Attitude Psychology;
4 Change in consumer Behaviour;
5 Motivation to Consumer;
6 Effects of Public Image;
7 Principles of Consumer Perception;
8 Consumer Models;
9 Reference Group and Cultural Behaviour;
10 Role of Family;
11 Attitude Formation and Behaviour;
12 Marketing Research for Consumers;
Index

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Consumer behaviour

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