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McKenzie Richard B

Microeconomics for MBAs : The economic way of thinking for managers - 2nd - Cambridge Cambridge University Press 2010 - 536p xxix

Table of contents
List of figures;
List of tables;
Part I. The Market Economy, Overview and Application:
1. Microeconomics: a way of thinking about business;
2. Competitive product markets and firm decisions;
3. Principles of rational behavior in society and business;
4. Applications of the economic way of thinking: domestic government and management policies;
5. Applications of the economic way of thinking: international and environmental economics;
Part II. Demand and Production Theory:
6. Consumer choice and demand in traditional and network markets;
7. Production costs and the theory of the firm;
8. Production costs in the short run and long run;
Part III. Competitive and Monopoly Market Structures:
9. Firm production under idealized competitive conditions;
10. Monopoly power and firm pricing decisions;
11. Firm strategy under imperfectly competitive market conditions;
12. Competitive and monopolistic labor markets;
Index.

ISBN: 9780521191470

Subjects--Topical Terms:
1. Microeconomics2. Managerial Economics

Dewey Class. No.: 338.502400 / MCK