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Microeconomics for MBAs : The economic way of thinking for managers

By: Contributor(s): Publication details: Cambridge Cambridge University Press 2010Edition: 2ndDescription: 536p xxixISBN:
  • 9780521191470
Subject(s): DDC classification:
  • 338.502400 MCK
Contents:
Table of contents List of figures; List of tables; Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behavior in society and business; 4. Applications of the economic way of thinking: domestic government and management policies; 5. Applications of the economic way of thinking: international and environmental economics; Part II. Demand and Production Theory: 6. Consumer choice and demand in traditional and network markets; 7. Production costs and the theory of the firm; 8. Production costs in the short run and long run; Part III. Competitive and Monopoly Market Structures: 9. Firm production under idealized competitive conditions; 10. Monopoly power and firm pricing decisions; 11. Firm strategy under imperfectly competitive market conditions; 12. Competitive and monopolistic labor markets; Index.
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BOOKs . 338.5024 MCK (Browse shelf(Opens below)) Available 30369

Table of contents
List of figures;
List of tables;
Part I. The Market Economy, Overview and Application:
1. Microeconomics: a way of thinking about business;
2. Competitive product markets and firm decisions;
3. Principles of rational behavior in society and business;
4. Applications of the economic way of thinking: domestic government and management policies;
5. Applications of the economic way of thinking: international and environmental economics;
Part II. Demand and Production Theory:
6. Consumer choice and demand in traditional and network markets;
7. Production costs and the theory of the firm;
8. Production costs in the short run and long run;
Part III. Competitive and Monopoly Market Structures:
9. Firm production under idealized competitive conditions;
10. Monopoly power and firm pricing decisions;
11. Firm strategy under imperfectly competitive market conditions;
12. Competitive and monopolistic labor markets;
Index.