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Kumar Dinesh

Consumer behaviour : Includes online buying trends - Oxford Oxford University Press 2015 - 706p xviii

Table of Contents
PART I: Overview of Consumer Behaviour
1. Introduction to Consumer Behaviour
2. Consumer Analysis, Segmentation, and Strategy
3. Consumer Decision-making Models
4. Business-to-business Buying Behaviour
Part II: Consumer as an Individual
5. Personality and the Consumer
6. Consumer Motivation
7. Consumer Perception
8. Consumer Learning
9. Consumer Attitudes and Change
Part III: Influences on Consumer Behaviour
10. Family and Social Class
11. Culture and Consumer Behaviour
Part IV: Modifying Consumer Behaviour
12. Consumer Influence and Diffusion of Innovation
13. Communications and Consumer Behaviour
Part V: Measuring and analysing Consumer Behaviour
14. Consumer Research Process
15. Consumption and Post-purchase Behaviour
Part VI: Modern Consumer
16. Online Buying Behaviour
17. Consumer Engagement and Equity
18. Ethics and Social Responsibility

ISBN: 9780198095927

Subjects--Topical Terms:
1. Consumer Law

Dewey Class. No.: 343.071000 / KUM