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Consumer behaviour : Includes online buying trends (Record no. 39762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01426nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210203162222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198095927 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar Dinesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : Includes online buying trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 706p |
| Dimensions | xviii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 625 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/>PART I: Overview of Consumer Behaviour<br/>1. Introduction to Consumer Behaviour<br/>2. Consumer Analysis, Segmentation, and Strategy<br/>3. Consumer Decision-making Models<br/>4. Business-to-business Buying Behaviour<br/>Part II: Consumer as an Individual<br/>5. Personality and the Consumer<br/>6. Consumer Motivation<br/>7. Consumer Perception<br/>8. Consumer Learning<br/>9. Consumer Attitudes and Change<br/>Part III: Influences on Consumer Behaviour<br/>10. Family and Social Class<br/>11. Culture and Consumer Behaviour<br/>Part IV: Modifying Consumer Behaviour<br/>12. Consumer Influence and Diffusion of Innovation<br/>13. Communications and Consumer Behaviour<br/>Part V: Measuring and analysing Consumer Behaviour<br/>14. Consumer Research Process<br/>15. Consumption and Post-purchase Behaviour<br/>Part VI: Modern Consumer<br/>16. Online Buying Behaviour<br/>17. Consumer Engagement and Equity<br/>18. Ethics and Social Responsibility |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Law School | National Law School | Consumer Law Section | 30.05.2017 | 625.00 | 1 | 343.071 KUM | 33590 | 22.12.2021 | 13.12.2021 | 30.05.2017 | BOOKs |
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