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Jacoby Jacob

Legends in consumer behavior Vol. VI Legal considerations applying to consumer decision making and purchase behavior Part 1 - New Delhi Sage Publications 2015 - 267p

Content:
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Maureen (Mimi) Morrin
Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1,
Commentary on the Contents of this Volume
Beyond brand equity: Marketing warfare in the ‘90s.
Survey and field experimental evidence.
Disclaimers in trademark infringement litigation: More trouble than they are worth?
R.L. Raskopf
Why disclaimers fail.
G.J. Szybillo
“Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers
M. Morrin
Non-probability designs for litigation surveys
A.H. Handlin
Trademark dilution: Empirical measures for an elusive concept.
M. Morrin
Considering the who, what, when, where and how of measuring dilution.
Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench
A.H. Handlin and A. Simonson
Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory
Perspectives of Other Scholars
Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law
Jerre B. Swann
Venturing into New Areas, by Aradhna Krishna
jack Jacoby – Master Teacher,
Glenn Christensen
Maureen Morrin Interviews Jacob Jacoby
Maureen Morri Interview of Jacob Jacoby

ISBN: 9789351501244

Subjects--Topical Terms:
1. Consumer Law 2. Consumer Behavior3. Consumption - Economics

Dewey Class. No.: 343.071000 / JAC-VI