Library Catalogue
Legends in consumer behavior Vol. VI Legal considerations applying to consumer decision making and purchase behavior Part 1 (Record no. 40013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02045nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210212103557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351501244 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | JAC-VI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacoby Jacob |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in consumer behavior Vol. VI Legal considerations applying to consumer decision making and purchase behavior Part 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 20,000 Vol |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Content:<br/>Appendix of Sources<br/>Legends in Consumer Behavior<br/>Legends in Consumer Behavior: Jacob Jacoby<br/>Maureen (Mimi) Morrin<br/>Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1,<br/>Commentary on the Contents of this Volume<br/>Beyond brand equity: Marketing warfare in the ‘90s.<br/>Survey and field experimental evidence.<br/>Disclaimers in trademark infringement litigation: More trouble than they are worth?<br/>R.L. Raskopf<br/>Why disclaimers fail.<br/>G.J. Szybillo<br/>“Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers<br/>M. Morrin<br/>Non-probability designs for litigation surveys<br/>A.H. Handlin<br/>Trademark dilution: Empirical measures for an elusive concept.<br/>M. Morrin<br/>Considering the who, what, when, where and how of measuring dilution.<br/>Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench<br/>A.H. Handlin and A. Simonson<br/>Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory<br/>Perspectives of Other Scholars<br/>Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law<br/>Jerre B. Swann<br/>Venturing into New Areas, by Aradhna Krishna<br/>jack Jacoby – Master Teacher,<br/>Glenn Christensen<br/>Maureen Morrin Interviews Jacob Jacoby<br/>Maureen Morri Interview of Jacob Jacoby |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law 2. Consumer Behavior3. Consumption - Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 20000.00 | 343.071 JAC-VI | 33680 | 30.05.2017 | 30.05.2017 | BOOKs | Price for the entire Set of Volumes |