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Mahajan Vijay

Rise of rural consumers in developing countries : Harvesting 3 billion aspirations - New Delhi Sage Publications 2016 - 168p xvii

Table of contents
Foreword by A. Didar Singh and Nirankar Saxena
Preface: A Rural Odyssey
Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity
Planting the Seeds of Prosperity in the Rural World
The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets
Plowing New Routes to Rural Markets
Seeding Innovation and Prosperity Through Technology
Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index

ISBN: 9789386042323

Subjects--Topical Terms:
1. Rural Population - Developing Countries2. Consumers - Consumption - Economics

Dewey Class. No.: 339.470900 / MAH-1