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Rise of rural consumers in developing countries : Harvesting 3 billion aspirations

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Publication details: New Delhi Sage Publications 2016Description: 168p xviiISBN:
  • 9789386042323
Subject(s): DDC classification:
  • 339.470900 MAH-1
Contents:
Table of contents Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile Index
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Item type Current library Shelving location Call number Status Barcode
BOOKs National Law School Consumer Law Section 339.4709 MAH-1 (Browse shelf(Opens below)) Available 34772

Table of contents
Foreword by A. Didar Singh and Nirankar Saxena
Preface: A Rural Odyssey
Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity
Planting the Seeds of Prosperity in the Rural World
The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets
Plowing New Routes to Rural Markets
Seeding Innovation and Prosperity Through Technology
Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index

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