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Conquering consumerspace : (Record no. 212589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01109nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240613142614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240613b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184050646 (hardback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Conquering consumerspace : |
| Remainder of title | Marketing strategies for a branded world / |
| Statement of responsibility, etc. | By Michael R. Solomon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Referece Press |
| -- | AMACOM |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 276 pages |
| Dimensions | 20 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 900.00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Now Entering Consumerspace: Welcome to a Branded World -- Ch. 2. How Products Get Their Meaning in Consumerspace -- Ch. 3. O Pioneers!: Scanning Global Youth Culture -- Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back -- Ch. 5. From Pawns to Partners: Turning Customers into Codesigners -- Ch. 6. Virtual Voices: Building Consumerspace Online -- Ch. 7. The Disneyfication of Reality: Building Consumerspace Offline -- Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace -- Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace -- Ch. 10. Simply, Consumerspace. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HB | National Law School | National Law School | Consumer Law Section | 13.06.2024 | Purchased - MPP House | 900.00 | 343.071 SOL | 29182 | 14.06.2024 | 13.06.2024 | BOOKs | Recommended by Prof. Dr. Ashok R Patil |
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