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Conquering consumerspace : Marketing strategies for a branded world / By Michael R. Solomon
Publication details: New Delhi Referece Press AMACOM 2010Description: xii, 276 pages 20 cmISBN:- 9788184050646 (hardback)
- 343.071
Contents:
Ch. 1. Now Entering Consumerspace: Welcome to a Branded World -- Ch. 2. How Products Get Their Meaning in Consumerspace -- Ch. 3. O Pioneers!: Scanning Global Youth Culture -- Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back -- Ch. 5. From Pawns to Partners: Turning Customers into Codesigners -- Ch. 6. Virtual Voices: Building Consumerspace Online -- Ch. 7. The Disneyfication of Reality: Building Consumerspace Offline -- Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace -- Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace -- Ch. 10. Simply, Consumerspace.
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|
BOOKs
|
National Law School | Consumer Law Section | 343.071 SOL (Browse shelf(Opens below)) | HB | Available | Recommended by Prof. Dr. Ashok R Patil | 29182 |
Ch. 1. Now Entering Consumerspace: Welcome to a Branded World -- Ch. 2. How Products Get Their Meaning in Consumerspace -- Ch. 3. O Pioneers!: Scanning Global Youth Culture -- Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back -- Ch. 5. From Pawns to Partners: Turning Customers into Codesigners -- Ch. 6. Virtual Voices: Building Consumerspace Online -- Ch. 7. The Disneyfication of Reality: Building Consumerspace Offline -- Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace -- Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace -- Ch. 10. Simply, Consumerspace.
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