Library Catalogue
Models in consumer buying behaviour (Record no. 32269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02353nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210406103849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184840131 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NLS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071 ALI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ali Sadia Samar |
| 245 ## - TITLE STATEMENT | |
| Title | Models in consumer buying behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Regal Publications |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 95p |
| Dimensions | xi |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 380 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/>Foreword. <br/>Preface. <br/>1. Basic concepts. <br/>2. Beta binomial purchase incidence model. <br/>3. A Bayesian approach to purchase incidence model. <br/>4. A new approach to purchase incidence model. <br/>5. Consumer response to promotional schemes an analytical approach. <br/>Bibliography. <br/>Index. <br/><br/>This book is based on a comprehensive research work on consumer's buying behaviour models. The term consumer buying behaviour refers to behaviour that consumers display in searching for purchasing using evaluating and disposing of products and services that they expect will satisfy their needs. This includes pre purchase needs and attitudes together with experiences based on consumption. The external factors such as advertising promotion and retail availability do influence consumer buying behaviour. There are other factors affecting this behaviour such as packaging formulation pricing and post purchase evaluation of satisfaction. The study was necessary to undertake the demographic characteristics life styles and consumer buying behaviour. It could only be achieved by extensive research. Successful marketing strategies require support of appropriate research. A variety of consumer behaviour have been examined and measured through profiles which pass through every step of selecting the segment and consumer buying behaviour. The information about consumer perception could be obtained through survey. The obstacles in choosing a product and difficulties were brought out properly. The emotional factors influencing buying behaviour have also been studied thoroughly. It is felt that this book will prove to be successful and valuable in understanding consumer buying behaviour and will become very popular among students teachers and researchers. 96 pp. Regal Pub, New Delhi, 2009. Hardbound. Condition: As New. New. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law - Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 380.00 | 343.071 ALI | 29216 | 30.05.2017 | 30.05.2017 | BOOKs |