Library Catalogue
Advertising : A short introduction (Record no. 39763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210203160733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199568925 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | m |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | FLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher Winston |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : A short introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 140p |
| Dimensions | xiii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 225 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. What does advertising do? ; <br/>2. The structure of the advertising industry ; <br/>3. Advertisers: the paymasters ; <br/>4. The media: blowing the trumpet ; <br/>5. The agencies: (i) creating the ads ; <br/>6. The agencies: (ii) spending the clients' money ; <br/>7. Research, research, research ; <br/>8. The good, the bad and the ugly ; <br/>9. The benefits of advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law - Advertising - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 225.00 | 1 | 343.071 FLE | 33585 | 25.08.2025 | 20.08.2025 | 30.05.2017 | BOOKs |