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Advertising : A short introduction
Publication details: Oxford Oxford University Press 2010Description: 140p xiiiISBN:- 9780199568925
- 343.071000 FLE
Contents:
Contents: 1. What does advertising do? ;
2. The structure of the advertising industry ;
3. Advertisers: the paymasters ;
4. The media: blowing the trumpet ;
5. The agencies: (i) creating the ads ;
6. The agencies: (ii) spending the clients' money ;
7. Research, research, research ;
8. The good, the bad and the ugly ;
9. The benefits of advertising
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | Consumer Law Section | 343.071 FLE (Browse shelf(Opens below)) | Available | 33585 |
Contents: 1. What does advertising do? ;
2. The structure of the advertising industry ;
3. Advertisers: the paymasters ;
4. The media: blowing the trumpet ;
5. The agencies: (i) creating the ads ;
6. The agencies: (ii) spending the clients' money ;
7. Research, research, research ;
8. The good, the bad and the ugly ;
9. The benefits of advertising