

| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
BOOKs
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. | C L & P Se | Consumer Law Section | 343.071 MAH (Browse shelf(Opens below)) | Available | 35593 |
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| 343.071 MAH Rise of rural consumers in developing countries | 343.071 PAT-2 Misleading advertisements and unfair trade practice in India : a critical case analysis |
Consumers - Developiong Countries
Consumption - Economics
Rural Population
Content
Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index