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Media communication : an introduction to theory and process / James Watson.

By: Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.Edition: 2nd edDescription: xv, 368 p. : ill. ; 24 cmISBN:
  • 140390149X (pbk.)
Subject(s): DDC classification:
  • 302.23 WAT 21
LOC classification:
  • P90 .W29 2003
Online resources:
Contents:
Contents List of Figures Acknowledgements About the Author Introduction: Studying Media 1. Setting the Scene: Media in Context 2. The Language of Study 3. The Audience for Media: Perspectives on Use and Response 4. Media in Society: Purpose and Performance 5. The News: Gates, Agendas and Values 6. · Narrative: The Media as Storytellers 7. The Practice of Media: Pressures and Constraints 8. The Global Arena: Issues of Dominance and Control 9. Network Communication: Interactivity, Surveillance and Virtual Reality 10. Research as Exploration and Development 11. In Summary: Media in a New Century Concluding Remarks Appendix 1 A Brief ABC of Perceived Media Effects Appendix 2 Screen Violence as Influence and Commodity: An Ongoing Debate . Notes Glossary of Terms Index
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Includes bibliographical references (p. 327-348) and index.


Contents
List of Figures
Acknowledgements
About the Author
Introduction: Studying Media
1. Setting the Scene: Media in Context
2. The Language of Study
3. The Audience for Media: Perspectives on Use and Response
4. Media in Society: Purpose and Performance
5. The News: Gates, Agendas and Values
6. · Narrative: The Media as Storytellers
7. The Practice of Media: Pressures and Constraints
8. The Global Arena: Issues of Dominance and Control
9. Network Communication: Interactivity, Surveillance and Virtual Reality
10. Research as Exploration and Development
11. In Summary: Media in a New Century Concluding Remarks
Appendix 1 A Brief ABC of Perceived Media Effects
Appendix 2 Screen Violence as Influence and Commodity:
An Ongoing Debate .
Notes
Glossary of Terms
Index