Synopsis:
This book titled Children as new age consumers is the research based book aimed to provide valuable information and data to parents, media houses, marketers and researchers. Interactions with kids opened a Pandora's Box. Consumer socialization, middle class explosion, media invasion, brand awareness, peer pressure and mall culture all seem to have profound influence on kids. This has transformed them into knowledgeable and expert buyers who are pint sized consultants to their parents. This makes children's market extremely lucrative and profitable, so much so that, marketers are falling over each other to grab the attention and mind share of these little consumers.