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Consumer perception towards life insurance product : An empirical study
Publication details: New Delhi Kunal Books 2011Description: 284p xiISBN:- 9789380752235
- 343.071000Â JEN
Contents:
Contents;
Preface;
1 Introduction and methodology;
2 Consumer perception a conceptual framework;
3 Growth and development of life insurance business in India;
4 Brief profile of sample life insurance companies;
5 Consumers perception towards life insurance product;
6 Personnels perception towards life insurance product;
7 Summary of the findings and suggestions;
Bibliography;
Index
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | Consumer Law Section | 343.071 JEN (Browse shelf(Opens below)) | Available | 29173 |
Browsing . shelves,Shelving location: Consumer Law Section Close shelf browser (Hides shelf browser)
Contents;
Preface;
1 Introduction and methodology;
2 Consumer perception a conceptual framework;
3 Growth and development of life insurance business in India;
4 Brief profile of sample life insurance companies;
5 Consumers perception towards life insurance product;
6 Personnels perception towards life insurance product;
7 Summary of the findings and suggestions;
Bibliography;
Index