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Adversiting managment
Publication details: Oxford Oxford University Press 2015Edition: 2ndDescription: 651p xxiiISBN:- 9780198074120
- 343.071000Â JET
Contents:
Table of Contents
1:Introduction to Advertising Management
2:Advertising in Historical Context
3:Brand Building and Advertising Mgmt
4:Advertising Structure and Processes
5:Strategy and Planning Process in Ad Campaigns
6:Consumer Behaviour and Advertising Research
7:Creative Strategy and Creative Development
8:Media Strategy and Planning
9:Digital Advertising (new chapter)
10:Agency Relationships
11:Advertising Classification and Current issues
12:Advertising Laws and Ethics
13:Sales Promotion
14:Public Relations
15:Rural Advertising in India
16:Globalization in Indian Advertising
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
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. | Consumer Law Section | 343.071 JET (Browse shelf(Opens below)) | Available | 33589 |
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| 343.071 JAS Consumer activism, competition and consumer protection | 343.071 JEF Advertising | 343.071 JEN Consumer perception towards life insurance product : An empirical study | 343.071 JET Adversiting managment | 343.071 JOH Organised retailing and consumer Behaviour | 343.071 JOH-2 Organised retailing and consumer Behaviour | 343.071 KAP Television advertising and consumer response |
Table of Contents
1:Introduction to Advertising Management
2:Advertising in Historical Context
3:Brand Building and Advertising Mgmt
4:Advertising Structure and Processes
5:Strategy and Planning Process in Ad Campaigns
6:Consumer Behaviour and Advertising Research
7:Creative Strategy and Creative Development
8:Media Strategy and Planning
9:Digital Advertising (new chapter)
10:Agency Relationships
11:Advertising Classification and Current issues
12:Advertising Laws and Ethics
13:Sales Promotion
14:Public Relations
15:Rural Advertising in India
16:Globalization in Indian Advertising