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Consumer behaviour in action

By: Contributor(s): Publication details: Oxford Oxford University Press 2015Description: 666p xxxivISBN:
  • 9780195525601
Subject(s): DDC classification:
  • 343.071000 LIN
Contents:
Table of Contents 1. Introduction: Foundations of and Application of Consumer Behaviour 2. The influence of culture and subculture on consumer behaviour 3. Social class and consumer behaviour 4. Reference groups in consumer behaviour, family and social groups 5. Consumer needs and motivation 6. Consumer personality and self-concept 7. Consumer perception and information processing 8. Learning and consumer involvement 9. Consumer attitudes and changing consumer attitudes 10. Decision making and consumption experiences 11. The diffusion of innovations and social change 12. Conclusion
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Item type Current library Shelving location Call number Status Barcode
BOOKs . Consumer Law Section 343.071 LIN (Browse shelf(Opens below)) Available 33695

Table of Contents
1. Introduction: Foundations of and Application of Consumer Behaviour
2. The influence of culture and subculture on consumer behaviour
3. Social class and consumer behaviour
4. Reference groups in consumer behaviour, family and social groups
5. Consumer needs and motivation
6. Consumer personality and self-concept
7. Consumer perception and information processing
8. Learning and consumer involvement
9. Consumer attitudes and changing consumer attitudes
10. Decision making and consumption experiences
11. The diffusion of innovations and social change
12. Conclusion