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Adversiting managment

By: Contributor(s): Publication details: Oxford Oxford University Press 2015Edition: 2ndDescription: 651p xxiiISBN:
  • 9780198074120
Subject(s): DDC classification:
  • 343.071000 JET
Contents:
Table of Contents 1:Introduction to Advertising Management 2:Advertising in Historical Context 3:Brand Building and Advertising Mgmt 4:Advertising Structure and Processes 5:Strategy and Planning Process in Ad Campaigns 6:Consumer Behaviour and Advertising Research 7:Creative Strategy and Creative Development 8:Media Strategy and Planning 9:Digital Advertising (new chapter) 10:Agency Relationships 11:Advertising Classification and Current issues 12:Advertising Laws and Ethics 13:Sales Promotion 14:Public Relations 15:Rural Advertising in India 16:Globalization in Indian Advertising
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Item type Current library Shelving location Call number Status Barcode
BOOKs . Consumer Law Section 343.071 JET (Browse shelf(Opens below)) Available 33589

Table of Contents
1:Introduction to Advertising Management
2:Advertising in Historical Context
3:Brand Building and Advertising Mgmt
4:Advertising Structure and Processes
5:Strategy and Planning Process in Ad Campaigns
6:Consumer Behaviour and Advertising Research
7:Creative Strategy and Creative Development
8:Media Strategy and Planning
9:Digital Advertising (new chapter)
10:Agency Relationships
11:Advertising Classification and Current issues
12:Advertising Laws and Ethics
13:Sales Promotion
14:Public Relations
15:Rural Advertising in India
16:Globalization in Indian Advertising