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Consumer perception towards life insurance product : An empirical study

By: Contributor(s): Publication details: New Delhi Kunal Books 2011Description: 284p xiISBN:
  • 9789380752235
Subject(s): DDC classification:
  • 343.071000 JEN
Contents:
Contents; Preface; 1 Introduction and methodology; 2 Consumer perception a conceptual framework; 3 Growth and development of life insurance business in India; 4 Brief profile of sample life insurance companies; 5 Consumers perception towards life insurance product; 6 Personnels perception towards life insurance product; 7 Summary of the findings and suggestions; Bibliography; Index
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Item type Current library Shelving location Call number Status Barcode
BOOKs . Consumer Law Section 343.071 JEN (Browse shelf(Opens below)) Available 29173

Contents;
Preface;
1 Introduction and methodology;
2 Consumer perception a conceptual framework;
3 Growth and development of life insurance business in India;
4 Brief profile of sample life insurance companies;
5 Consumers perception towards life insurance product;
6 Personnels perception towards life insurance product;
7 Summary of the findings and suggestions;
Bibliography;
Index