Table of Contents
List of Abbreviations vii;
List of Tables viii;
List of Illustrations ix;
Acknowledgments xi;
1. Introduction 1;
1.1. Workings of the Internet 3;
1.2. Research Problem 3;
1.3. Policy Relevance 4;
1.4. Ethical Considerations 4;
1.5. Organisation of the Dissertation 5;
2. Literature Review 6;
2.1. Data Collection 6;
2.2. Online Advertising Business 7;
2.3. Online Privacy Issues 8;
2.4. Myths of Targeted Advertising 10;
2.5. Bills and Laws in India 11;
2.6. Online Privacy and Indian Citizens 13;
2.7. Research Gap 14;
3. Methodology 16;
3.1. Research Objectives 16;
3.2. Research Questions 16;
3.3. Research Design 16;
3.4. Research Tools 17;
3.5. Sampling 17;
3.6. Limitations of study 18;
4. How is Data Being Used? 19;
4.1. Data Processing 19;
4.2. Evolution of Data Sources 21;
4.3. Escaping Scrutiny 23;
4.4. Utilising the Processed Data 24;
5. Survey Data Analysis 27;
6. Expert Interview Analysis 37;
6.1. Data and the User 38;
6.2. Laws 39;
6.3. Beyond Laws 41;
6.4. Alternate Models 41;
7. Comparative Analysis of Laws 44;
7.1. General Data Protection Regulation 44;
7.2. Laws in the US 46;
7.3. Laws in Australia 48;
7.4. Personal Data Protection Bill 2019, India 49;
7.5. Conclusion of Comparisons 51;
8. Conclusion 53;
8.1. Inferences 53;
8.2. Recommendations 56;
8.3. Future Scope of the Study 59;
Appendix 60;
I. Survey Questionnaire 60;
II. Expert Interview Schedule 63;
References.