Description:
The book covers all issues related to consumer expectation, satisfaction / dissatisfaction; repurchase intension and attitude towards complaining / attribution \ word of mouth communication behavior. This model of consumer satisfaction \ disatisfaction; repurchase intention and complaining behavior has been developed and tested with the help of Logistic Regression. These models may be used in the prediction of the consumer satisfaction \ dissatisfaction, repurchase intention and their communication and complaining behavior. This book is useful to all marketing professionals, researchers, scholars and corporate leaders in the context of the Liberalization process, the concept of customer satisfaction has emerged out of the shadows and is the buzz word in business circles today