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Consumer research : edited by Sharma Sharma Brown and Bansal Gautam

Contributor(s): Series: Consumer research and policyPublication details: New Delhi IB Publications & Distributions 2008Description: xvii, 406 p. : ill. ; 25 cmISBN:
  • 9788190598804
  • 0415173175 (pbk.)
Subject(s): DDC classification:
  • 343.071 SHA 21
LOC classification:
  • HF5415.32 .C659 1997
Online resources:
Contents:
Description: This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
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Holdings
Item type Current library Shelving location Call number Materials specified Status Barcode
BOOKs National Law School Consumer Law Section 343.071 SHA (Browse shelf(Opens below)) HB Available 36927

Includes bibliographical references and indexes.

Description:
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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