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The connected customer : The changing nature of consumer and business markets

By: Contributor(s): Publication details: London Routledge 2010Description: 353p xviiISBN:
  • 9781848728370
Subject(s): DDC classification:
  • 658.800000 WUY
Contents:
Table of contents Preface; Introduction; Part 1. Connectivity and the New Reality of Markets C. Van den Bulte; Opportunities and Challenges in Studying Customer Networks. C.M. Henderson, R.W. Palmatier; Understanding the Relational Ecosystem in a Connected World. S. Wuyts; Connectivity, Control, and Constraint in Business Markets; Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho, V. Landsman, S. Stremersch; The Connected Patient. B. Shiv; Is Mr. Spock a Good Candidate for Being a Connected Customer; The Role of Emotion in Decision Making. A. Rindfleisch, N. Wong, J.E. Burroughs; God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava, T. Wiesel; Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk; Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt; The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans, G. Verbruggen; Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg, S. Han, D.R. Lehmann; Social Connectivity, Opinion Leadership and Diffusion. A. Bonfrer; The Effect of Negative Word of Mouth in Social Networks.
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BOOKs . NAB Compactor 658.8 WUY (Browse shelf(Opens below)) Available 29370

Table of contents
Preface;
Introduction;
Part 1. Connectivity and the New Reality of Markets C. Van den Bulte;
Opportunities and Challenges in Studying Customer Networks. C.M. Henderson, R.W. Palmatier;
Understanding the Relational Ecosystem in a Connected World. S. Wuyts;
Connectivity, Control, and Constraint in Business Markets;
Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho, V. Landsman, S. Stremersch;
The Connected Patient. B. Shiv;
Is Mr. Spock a Good Candidate for Being a Connected Customer;
The Role of Emotion in Decision Making. A. Rindfleisch, N. Wong, J.E. Burroughs;
God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava, T. Wiesel;
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk;
Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt;
The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans, G. Verbruggen; Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg, S. Han, D.R. Lehmann;
Social Connectivity, Opinion Leadership and Diffusion. A. Bonfrer;
The Effect of Negative Word of Mouth in Social Networks.