Library Catalogue
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How to measure and manage your corporate reputation / Terry Hannington.
Publication details: Aldershot, England ; Burlington, VT : Gower, c2004.Description: vi, 95 p. : ill. ; 25 cmISBN:- 0566085526
- 659.2Â 21
- HD59.2Â .H36 2004
Contents:
Contents:
Introduction;
What is the difference between a brand and a reputation?;
How is a corporate reputation built over time?;
360A * mapping of stakeholder influence;
Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation;
The results of your research; Building and implementing the plan;
Managing the industry analysts; A case in point;
The time to take action.
Index.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | NAB Compactor | 659.2 HAN (Browse shelf(Opens below)) | Available | 27121 |
Includes index.
Contents:
Introduction;
What is the difference between a brand and a reputation?;
How is a corporate reputation built over time?;
360A * mapping of stakeholder influence;
Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation;
The results of your research; Building and implementing the plan;
Managing the industry analysts; A case in point;
The time to take action.
Index.