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Hannington, Terry.

How to measure and manage your corporate reputation / Terry Hannington. - Aldershot, England ; Burlington, VT : Gower, c2004. - vi, 95 p. : ill. ; 25 cm.

Includes index.

Contents:
Introduction;
What is the difference between a brand and a reputation?;
How is a corporate reputation built over time?;
360A * mapping of stakeholder influence;
Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation;
The results of your research; Building and implementing the plan;
Managing the industry analysts; A case in point;
The time to take action.
Index.

ISBN: 0566085526

LCCN: 2003054704

Subjects--Topical Terms:
Corporate image.
Brand name products--Management.
Corporations--Public relations.

LC Class. No.: HD59.2 / .H36 2004

Dewey Class. No.: 659.2