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How to measure and manage your corporate reputation / (Record no. 29736)

MARC details
000 -LEADER
fixed length control field 01446cam a22003014a 4500
001 - CONTROL NUMBER
control field 13225728
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210623123147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030605s2004 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003054704
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0566085526
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .H36 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hannington, Terry.
245 10 - TITLE STATEMENT
Title How to measure and manage your corporate reputation /
Statement of responsibility, etc. Terry Hannington.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Aldershot, England ;
-- Burlington, VT :
Name of publisher, distributor, etc. Gower,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 95 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: <br/>Introduction; <br/>What is the difference between a brand and a reputation?; <br/>How is a corporate reputation built over time?; <br/>360A * mapping of stakeholder influence; <br/>Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation; <br/>The results of your research; Building and implementing the plan; <br/>Managing the industry analysts; A case in point; <br/>The time to take action. <br/>Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKs
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        . . NAB Compactor 30.05.2017 4340.00   659.2 HAN 27121 30.05.2017 30.05.2017 BOOKs