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How to measure and manage your corporate reputation / Terry Hannington.

By: Publication details: Aldershot, England ; Burlington, VT : Gower, c2004.Description: vi, 95 p. : ill. ; 25 cmISBN:
  • 0566085526
Subject(s): DDC classification:
  • 659.2 21
LOC classification:
  • HD59.2 .H36 2004
Contents:
Contents: Introduction; What is the difference between a brand and a reputation?; How is a corporate reputation built over time?; 360A * mapping of stakeholder influence; Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation; The results of your research; Building and implementing the plan; Managing the industry analysts; A case in point; The time to take action. Index.
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Holdings
Item type Current library Shelving location Call number Status Barcode
BOOKs . NAB Compactor 659.2 HAN (Browse shelf(Opens below)) Available 27121

Includes index.

Contents:
Introduction;
What is the difference between a brand and a reputation?;
How is a corporate reputation built over time?;
360A * mapping of stakeholder influence;
Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation;
The results of your research; Building and implementing the plan;
Managing the industry analysts; A case in point;
The time to take action.
Index.