Normal view MARC view ISBD view

Jacoby Jacob

Legends in consumer behavior Vol. VII Legal considerations applying to consumer decision making and purchase behavior Part 2 - New Delhi Sage Publications 2015 - 267p

Content:
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Gita V. Johar
Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2,
Commentary on the Contents of this Volume
The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution
A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.”
Sense and nonsense in measuring sponsorship confusion.
Continuing Commercial Impression: Applications and Measurement
G. Mark
Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google).
M. Sableman
Are closed-ended questions leading questions?
Patent Infringement: Proving customer demand .. or a lack thereof.
When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies.
Perspectives of Other Scholars
Jack Jacoby, “Leading the Way”
C. Samuel Craig
A Tribute to Professor Jack Jacoby
Naresh Malhotra
Gita V. Johar interviews Jacob Jacoby
Interview of Jacob Jacoby
Gita V. Johar

ISBN: 9789351501244

Subjects--Topical Terms:
1. Consumer Law 2. Consumer Behavior3. Consumption - Economics

Dewey Class. No.: 343.071000 / JAC-VII