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Legends in consumer behavior Vol. VII Legal considerations applying to consumer decision making and purchase behavior Part 2

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Publication details: New Delhi Sage Publications 2015Description: 267pISBN:
  • 9789351501244
Subject(s): DDC classification:
  • 343.071000 JAC-VII
Contents:
Content: Appendix of Sources Legends in Consumer Behavior Legends in Consumer Behavior: Jacob Jacoby Gita V. Johar Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2, Commentary on the Contents of this Volume The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.” Sense and nonsense in measuring sponsorship confusion. Continuing Commercial Impression: Applications and Measurement G. Mark Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). M. Sableman Are closed-ended questions leading questions? Patent Infringement: Proving customer demand .. or a lack thereof. When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies. Perspectives of Other Scholars Jack Jacoby, “Leading the Way” C. Samuel Craig A Tribute to Professor Jack Jacoby Naresh Malhotra Gita V. Johar interviews Jacob Jacoby Interview of Jacob Jacoby Gita V. Johar
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BOOKs . Consumer Law Section 343.071 JAC-VII (Browse shelf(Opens below)) Available Price for the entire Set of Volumes 33681

Content:
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Gita V. Johar
Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2,
Commentary on the Contents of this Volume
The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution
A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.”
Sense and nonsense in measuring sponsorship confusion.
Continuing Commercial Impression: Applications and Measurement
G. Mark
Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google).
M. Sableman
Are closed-ended questions leading questions?
Patent Infringement: Proving customer demand .. or a lack thereof.
When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies.
Perspectives of Other Scholars
Jack Jacoby, “Leading the Way”
C. Samuel Craig
A Tribute to Professor Jack Jacoby
Naresh Malhotra
Gita V. Johar interviews Jacob Jacoby
Interview of Jacob Jacoby
Gita V. Johar