Library Catalogue
Legends in consumer behavior Vol. VII Legal considerations applying to consumer decision making and purchase behavior Part 2 (Record no. 40014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01768nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210212104216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351501244 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | JAC-VII |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacoby Jacob |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in consumer behavior Vol. VII Legal considerations applying to consumer decision making and purchase behavior Part 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| Dimensions | |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 20,000 Vol |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Content: <br/>Appendix of Sources<br/>Legends in Consumer Behavior<br/>Legends in Consumer Behavior: Jacob Jacoby<br/>Gita V. Johar<br/>Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2,<br/>Commentary on the Contents of this Volume<br/>The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution<br/>A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.”<br/>Sense and nonsense in measuring sponsorship confusion.<br/>Continuing Commercial Impression: Applications and Measurement<br/>G. Mark<br/>Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google).<br/>M. Sableman<br/>Are closed-ended questions leading questions?<br/>Patent Infringement: Proving customer demand .. or a lack thereof.<br/>When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies.<br/>Perspectives of Other Scholars<br/>Jack Jacoby, “Leading the Way”<br/>C. Samuel Craig<br/>A Tribute to Professor Jack Jacoby<br/>Naresh Malhotra<br/>Gita V. Johar interviews Jacob Jacoby<br/>Interview of Jacob Jacoby<br/>Gita V. Johar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law 2. Consumer Behavior3. Consumption - Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 20000.00 | 343.071 JAC-VII | 33681 | 30.05.2017 | 30.05.2017 | BOOKs | Price for the entire Set of Volumes |