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Consumer behaviour
Publication details: New Delhi Alfa Publications 2011Description: 284p vISBN:- 9789380937397
- 343.071000Â GUP
Contents:
Contents:
Preface;
1 Introduction to Consumer Behaviour;
2 Decision-Making and Purchasing Behaviour;
3 Attitude Psychology;
4 Change in consumer Behaviour;
5 Motivation to Consumer;
6 Effects of Public Image;
7 Principles of Consumer Perception;
8 Consumer Models;
9 Reference Group and Cultural Behaviour;
10 Role of Family;
11 Attitude Formation and Behaviour;
12 Marketing Research for Consumers;
Index
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
National Law School | Consumer Law Section | 343.071 GUP (Browse shelf(Opens below)) | Available | 29184 |
Browsing National Law School shelves,Shelving location: Consumer Law Section Close shelf browser (Hides shelf browser)
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| 343.071 GUL Consumer protection and satisfaction : Legal and managerial dimensions | 343.071 GUP Banks and the consumer protection law | 343.071 GUP Consumer law and automobiles | 343.071 GUP Consumer behaviour | 343.071 HAR The ethical consumer | 343.071 HAU Handbook of consumer psychology | 343.071 HIL Cross border consumer contracts |
Contents:
Preface;
1 Introduction to Consumer Behaviour;
2 Decision-Making and Purchasing Behaviour;
3 Attitude Psychology;
4 Change in consumer Behaviour;
5 Motivation to Consumer;
6 Effects of Public Image;
7 Principles of Consumer Perception;
8 Consumer Models;
9 Reference Group and Cultural Behaviour;
10 Role of Family;
11 Attitude Formation and Behaviour;
12 Marketing Research for Consumers;
Index
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