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Consumer behaviour : Includes online buying trends

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Publication details: Oxford Oxford University Press 2015Description: 706p xviiiISBN:
  • 9780198095927
Subject(s): DDC classification:
  • 343.071000 KUM
Contents:
Table of Contents PART I: Overview of Consumer Behaviour 1. Introduction to Consumer Behaviour 2. Consumer Analysis, Segmentation, and Strategy 3. Consumer Decision-making Models 4. Business-to-business Buying Behaviour Part II: Consumer as an Individual 5. Personality and the Consumer 6. Consumer Motivation 7. Consumer Perception 8. Consumer Learning 9. Consumer Attitudes and Change Part III: Influences on Consumer Behaviour 10. Family and Social Class 11. Culture and Consumer Behaviour Part IV: Modifying Consumer Behaviour 12. Consumer Influence and Diffusion of Innovation 13. Communications and Consumer Behaviour Part V: Measuring and analysing Consumer Behaviour 14. Consumer Research Process 15. Consumption and Post-purchase Behaviour Part VI: Modern Consumer 16. Online Buying Behaviour 17. Consumer Engagement and Equity 18. Ethics and Social Responsibility
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BOOKs National Law School Consumer Law Section 343.071 KUM (Browse shelf(Opens below)) Available 33590

Table of Contents
PART I: Overview of Consumer Behaviour
1. Introduction to Consumer Behaviour
2. Consumer Analysis, Segmentation, and Strategy
3. Consumer Decision-making Models
4. Business-to-business Buying Behaviour
Part II: Consumer as an Individual
5. Personality and the Consumer
6. Consumer Motivation
7. Consumer Perception
8. Consumer Learning
9. Consumer Attitudes and Change
Part III: Influences on Consumer Behaviour
10. Family and Social Class
11. Culture and Consumer Behaviour
Part IV: Modifying Consumer Behaviour
12. Consumer Influence and Diffusion of Innovation
13. Communications and Consumer Behaviour
Part V: Measuring and analysing Consumer Behaviour
14. Consumer Research Process
15. Consumption and Post-purchase Behaviour
Part VI: Modern Consumer
16. Online Buying Behaviour
17. Consumer Engagement and Equity
18. Ethics and Social Responsibility

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