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Rise of rural consumers in developing countries : harvesting 3 billion aspirations / Vijay Mahajan and Kathy Warbelow.
Publication details: New Delhi : SAGE Publications, 2016.Description: xxv,168 p.s ; 25 cmISBN:- 9789386042323 (hbk.)
- 339.4709 MAH
Contents:
1. The Rural Consumer Opportunity; 2. Planting the Seeds of Prosperity in the Rural World; 3. The Influence of Religion in the Emerging Rural World; 4. Growing Consumers in Emerging Rural Markets; 5. Plowing New Routes to Rural Markets; 6. Seeding Innovation and Prosperity Through Technology; 7. Harnessing Innovation to Solve Social Problems; 8. The End of the Last Mile.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
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NLS | Library Compactors | 339.4709 MAH-1 (Browse shelf(Opens below)) | Available | 34772 | |
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BOOKs
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NLS | Library Compactors | 339.4709 MAH-2 (Browse shelf(Opens below)) | Available | 34773 |
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1. The Rural Consumer Opportunity; 2. Planting the Seeds of Prosperity in the Rural World; 3. The Influence of Religion in the Emerging Rural World; 4. Growing Consumers in Emerging Rural Markets; 5. Plowing New Routes to Rural Markets; 6. Seeding Innovation and Prosperity Through Technology; 7. Harnessing Innovation to Solve Social Problems; 8. The End of the Last Mile.